Alison Hinds, a true Caribbean Queen, came to the throne through SOCA, a genre that is rapidly gaining popularity among music lovers around the globe. It is a sexy music known for its infectious rhythms and spirited spicy lyrics that inspires jubilant audience participation albeit with waving hands and flags to swaying hips, all in a ritualistic celebration that exemplifies life today in the Caribbean and is synonymous with Caribbean Carnival celebrations worldwide.
Born in England, Alison and her mom moved to Barbados when she was 11 years old. After graduating from high school Alison joined Square One, a Soca band made up of long time friends. Square One toured non-stop, playing everywhere from bars, hotels and eventually bigger venues throughout the Caribbean. Alison’s first hit with Square One was 1996’s “Ragamuffin”, which won the Road March during the Barbados Crop Over festival. The next year she repeated that victory as well as winning The Party Monarch, with “In The Meantime”; making her the first woman in Barbados to capture both titles. Alison recorded eleven albums with the band including FULL BLOOM, which was a huge international success and featured the #1 single “Faluma”. Square One was at the peak of their popularity and so was Alison, who was increasingly in demand also as a solo act.
Crowned the undisputed “Queen of SOCA” by fans worldwide, her powerful, emotional vocals and high-energy live shows are legendary in Caribbean music.
Alison’s musical journey has taken her throughout the Caribbean islands and the Diaspora worldwide.
She says, “More than anything, I’m hoping to expose the world to my music and for people to really appreciate and say yes to it. It is infectious, uplifting and happy but still says something and touches our lives. I also want the music to represent who I am.”
Her first solo album entitled SOCA QUEEN Is a diverse selection of Soca tunes with hot pulsating rhythm oriented anthems with a standout song “Roll It Gal” that became an international hit between 2005- 2006 and was released in North America, Europe and the Far East taking Alison’s music to new shores and making new fans all over the world enabling Alison to take her dynamic live show worldwide, touring throughout the U.S., Europe, Canada and the Caribbean. The immediate acceptance and demand confirmed Alison’s belief that her decision was fated and what she was destined to achieve. “Nothing makes me happier as an artist to know that I am bringing joy to new fans all over the world.”
“Roll It Gal” is an energetic dance track as well as an empowering girl power anthem that shot to the top of the charts in Barbados, Trinidad, Jamaica and throughout the Caribbean almost instantly upon its initial release in ’05,
Alison said “When I heard the demo I said this is it. It was meant to be; I recorded it in one take! It connected like no other song I’d done before. The message? I’m telling women to take pride in themselves, don’t take any abuse, look after your kids, do your studies, believe in yourself and look to God. So many women have told me that the song lifts them up.”
She has won numerous awards and rave reviews everywhere she goes.
At the BMA’s in Barbados this year she won Entertainer of the Year (Female) and Best Collaboration for “King and Queen” with Richie Spice.
At the IRWMA awards in New York, she won Best Female Vocalist (2009 and 2010) and Best Calypso / Soca Entertainer (2009) and at the 14th Annual Caribbean American Heritage Award in Washington DC, Alison Hinds was awarded for her Outstanding Contribution to Soca Music as an icon of the “girl’s power movement and the most recognized female in Soca music.
She is an advocate for just causes such as AIDS awareness, Women’s rights, the Diabetes foundation and has participated with them wherever possible as well as organizations for disabled and physically challenged children.
Alison recently recorded two songs with many other popular Caribbean artists in Barbados and Jamaica that are dedicated to the rescue and rebuilding of Haiti.
Alison always takes timeout wherever she travels to visit schools and hospitals delivering her positive message of love and upliftment for one and all.
Alison’s album entitled CARIBBEAN QUEEN is a celebration created for her fans from all over the Caribbean Diaspora. The love she received from Jamaica has spawned new combinations with Richie Spice “King and Queen”, Jah Cure “Call On Me” and Shaggy “Can’t Let My Love Go.
There are new songs “Soca In Meh Body”, “Chocolate and Vanilla”, “Lock it On”, already proven hits that will satisfy her faithful Soca following as well as one from Chutney producer “Big Rich” entitled “Indrani” that appeals to her East Indian audience. “Boom Boom Tonic” has a touch of creole for the French speaking Caribbean while “Believe” is a positive message of love for her fans across the globe.
“Roll It Gal”, “Togetherness” and “Faluma” her classics are also included in the album and with this mix of high energy to mid-tempo and the classically soulful ballad “Island Girl”, CARIBBEAN QUEEN is an opportunity for Alison to expand her boundaries and entertain the world with the delicious spices of the Caribbean paradise.
Alison Hinds is poised to become a major force in the Caribbean and a vital element in the eruption of innovative urban-influenced Caribbean-based artists such as fellow-Bajan popstar Rihanna, Sean Paul, or Shaggy, who are changing the face of music worldwide.
Offers Alison,” I see myself as a modern singer. So many genres of music influenced me and my album reflects that eclecticism.”
Come celebrate with Alison Hinds and lose yourself in the infectious “riddims”, chants and sounds of the Caribbean as she passes through your town soon.